Transforming Care with a Future-Proof Strategy
OneTouch is a multi-functional Care Management solution which allows care providers to manage every aspect of their client and operational needs.
Friday worked closely with OneTouch to research and execute a demand strategy and website platform that is more than just a marketing tool—it’s a dynamic, scalable platform that supports their expansion into new markets.
Combined with our multi-channel targeted marketing strategy, the new website platform has reinforced OneTouch Health’s position as a growing leader in the healthcare tech space.
Key Achievements
The Challenge
OneTouch needed a digital platform that not only reflected their market leadership, but also supported business growth across multiple regions. Their existing website did not effectively communicate the breadth of their platform’s features, or align with their ambitions for international expansion.
With a diverse audience spanning businesses, caregivers, and patients, the challenge was to create a site that was highly informative, accessible, and optimised for conversions while also being adaptable to the evolving needs of the healthcare sector.
The Challenge
OneTouch needed a digital platform that not only reflected their market leadership, but also supported business growth across multiple regions. Their existing website did not effectively communicate the breadth of their platform’s features, or align with their ambitions for international expansion.
With a diverse audience spanning businesses, caregivers, and patients, the challenge was to create a site that was highly informative, accessible, and optimised for conversions while also being adaptable to the evolving needs of the healthcare sector.
UX & Design for Trust
Brand Consistency: We created a visually cohesive experience that highlighted OneTouch Health’s reputation for innovation, reliability, and user-centric design.
Simplified Navigation: A robust information architecture ensured that different healthcare audiences could easily access the content most relevant to them.
WCAG 2.2 AA Compliance: Accessibility was a core focus, ensuring an inclusive experience for all users.
UX & Design for Trust
Brand Consistency: We created a visually cohesive experience that highlighted OneTouch Health’s reputation for innovation, reliability, and user-centric design.
Simplified Navigation: A robust information architecture ensured that different healthcare audiences could easily access the content most relevant to them.
WCAG 2.2 AA Compliance: Accessibility was a core focus, ensuring an inclusive experience for all users.
Future-Proof Technical Implementation
Decoupled WordPress backend and Next.js React frontend Created a high-performance, headless CMS for flexibility and speed.
HubSpot API Integration: Enabled seamless lead capture and CRM integration.
GA4 & SEO Server-Side Tracking: Ensured in-depth analytics and strategic decision-making.
Future-Proof Technical Implementation
Decoupled WordPress backend and Next.js React frontend Created a high-performance, headless CMS for flexibility and speed.
HubSpot API Integration: Enabled seamless lead capture and CRM integration.
GA4 & SEO Server-Side Tracking: Ensured in-depth analytics and strategic decision-making.
A Data-Driven Growth Strategy
Alongside the website redesign, we implemented a performance-driven digital marketing strategy focused on Content Strategy, SEO, Google Ads, and LinkedIn advertising to increase visibility, engagement, and conversions.
"We're very happy with how our relationship with Friday has developed. I have never had an agency experience as smooth as this one. "
See our work
www.onetouchhealth.net
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