Building Trust in Payments

Dublin-based fintech Fire helps businesses streamline payment processes by providing integrated access to a wide range of payment services for getting paid, paying out, and automation.

Fire provides technology and an API that leverages opening banking, debit cards and FX payments to reduce administration and save time.

Expertise Applied

User Experience UX Research Information Architecture User Interface Design User Testing

Web Development Support Services Benchmarking Content Strategy Digital Strategy

Key Achievements

+70%in User Engagement

+14%Return Visits

+86%Search Visibility

The Challenge

Fire’s previous website struggled with unclear brand positioning with an underdeveloped USP. The site was burdened with excessive text, slow loading times, and lacked attribution. The lead capture process was complicated, and there was no clear content or search strategy, nor relevant blog content to engage users.

These issues collectively contributed to a suboptimal user experience, preventing Fire from effectively reaching and converting its target audience.

The Solution

We delivered a comprehensive overhaul of Fire's website, starting with data analysis, user research and competitor benchmarking to create a clear content strategy and information architecture. We developed a headless website that clearly communicates Fire's value, builds trust, and drives inbound leads.

The site was optimised for visibility and ease of use, with integrated CRM, consent management, and analytics. Our solution also included a tailored content calendar and a flexible design system, allowing Fire to easily update content and layouts as needed.

The Solution

"It was our pleasure to work together with Friday Agency and we are very happy with the results. Thanks to the whole team for this fruitful collaboration."

Colm LyonCEO and Founder

See our work

www.fire.com