Creating an experience that’s vibrant as Dublin itself
DublinTown, with 2,500 businesses in Dublin's city centre, aims to boost its appeal as a hub for shopping, leisure, and business. Their mission focuses on increasing foot traffic and trading performance.
We’ve worked closely with DublinTown from our beginnings, building a strong partnership with Clyde and his committed team.
Key Achievements
The Challenge
The original DublinTown website had served well, but it was time for an upgrade. Our mission was to integrate the latest technology and UX principles to focus on the audience's core needs, highlighting the city centre's vibrant events, culture and businesses.
The brief was straightforward: ensure simplicity, discovery, and speed.
The Challenge
The original DublinTown website had served well, but it was time for an upgrade. Our mission was to integrate the latest technology and UX principles to focus on the audience's core needs, highlighting the city centre's vibrant events, culture and businesses.
The brief was straightforward: ensure simplicity, discovery, and speed.
The Solution
Working with the stakeholders, our process began with deep dives into existing website analytics and user research, revealing crucial insights and action points to be carried into design.
Our focus throughout the wireframing and UI design process was to streamline the interface to highlight content effectively. The result is a headless WordPress site, where the decoupled backend and frontend boost performance and user experience.
"Once again, our expectations were exceeded. DublinTown's collaboration with the Friday team is a real partnership and a delight. Their professionalism, communication, and dedication to delivering a top-notch results is outstanding."
See our work
www.dublintown.ie
Elevate your customers’ experience
Contact us today to discuss how we can combine User Experience with Digital Marketing to drive business growth.
Contact Us