Nurturing Better Results for This Popular Nursery Brand

Baby Elegance, a prominent nursery brand, is widely recognised as a favourite among customers in Ireland and the UK. With an extensive range of over 600 nursery products, they have established themselves as experts in their field. Baby Elegance exports its products to various regions, including the UK, USA, Europe, and Asia.

Expertise Applied

Digital Marketing Search Engine Optimisation Google Ads & PPC Data & Analytics Social Media Marketing

Display Advertising Tracking Digital Strategy Benchmarking Content Strategy

Key Achievements

+254%increase in SEO visibility

+750%increase in revenue from organic search

1,100%ROI from social media advertising

The Challenge

When Baby Elegance approached us, they faced a significant challenge in terms of online visibility. Despite their strong market presence and extensive product range, they had limited organic visibility on Google. Additionally, their utilisation of social media ads had been minimal. How could we use our expertise to leverage these channels effectively and drive sales and revenue?

The Solution

We conducted a thorough analysis of Baby Elegance’s online presence and competitors, performed extensive keyword research, and optimised their website structure and content.

Our content marketing strategy involved creating informative and engaging blog posts, articles, and guides. We also implemented a link-building campaign and crafted visually appealing social media ads, optimising targeting to maximise reach and engagement.

The Solution

We conducted a thorough analysis of Baby Elegance’s online presence and competitors, performed extensive keyword research, and optimised their website structure and content.

"From start to finish working with the guys in Friday has been a dream. We have found a team who understood what we wanted and delivered it better than we could have expected. Friday is a company I will be recommending to everyone."

Gavan CostelloSales Director | Baby Elegance