Benchmarking
Benchmark reporting, or a Digital Audit, is an exercise that combines audience research, deep-dive analytics and competitor analysis.
It offers a clear, data-driven view of how your organisation’s marketing strategy compares with competitors.
Opportunity meeting preparation
How people make purchasing decisions, engage and create content, and the laws around data privacy are changing. It’s important to understand and adapt to these changes.
By understanding your customer intent and trends, and comparing performance against your competitive set, benchmarking offers valuable insights that will inform your digital strategy. It will also help improve trust signals and your overall customer experience.
Benchmark Process
- Deep-dive Analytics
- Customer Intent
- Competitor Analysis
- UX Audit
- Channel Strategy
- Measurement & Reporting
If it sounds boring it isn't
You are forgiven if you think that words like 'benchmarking' or 'audit' are boring.
Of the wide range of services Friday provides, Benchmarking is the one which gets people sitting up in their seats. You will new data and have a fuller understanding of your customers and your competitors that will power your strategy, and give you fresh ideas on your product or service offering.
Customers
We find powerful insights on the problems and needs of our clients' customers that they didn't know about. This creates a significant competitor advantage.
Competitors
Understand your competitors' strengths and weaknesses. Their positioning, visibility and why they are where they are and how they compare.
Strategy
Benchmarking is a critical component of your digital strategy. It shines a light on your opportunities and shows us where to focus your execution for maximum impact and value.
Our results speak for themselves
Our Digital Team
Meet Friday's Digital team, which is passionate about working with progressive organisations to understand their customers and build strategies that drive growth.
Gavin Duff
Head of Digital
Graham Carroll
Co-Founder, Head of Strategy
Richard Lawton
Senior Performance Marketing Manager
Elton Tsang
Digital Marketing Specialist
