Strategy
We believe that strategy is key to any initiative.
You may have heard the expression, “If you fail to prepare, you prepare to fail.” To help shape the best possible strategy, we prepare by understanding your products and services and using a process and set of techniques to reveal your customers’ real needs and problems.
Winning strategies include a Discovery phase as a critical component.
By using smart research and data to understand your customers’ needs, you can plan and build a winning strategy.
Maximise growth potential
Great strategies align with business goals, define clear objectives, and understand your target audience's needs and challenges.
They have effective content, adapt to changing trends, set out measurable metrics, and maximise return on investment.
Some simple smart research gives us a fuller picture of your opportunities and is clear about who we’re talking to.
Benefits
- Data-Driven Insights
- Enhanced Customer Experience
- Improved Efficiency
- Competitive Advantage
- Stronger Results
Measured Success
A strategy can only be as good as the data that goes into it. Once you align business needs with data and insights, then you can plan and build a strategy that will work for your business and delight your customers.
The data landscape is going through some big changes and marketers are struggling with getting a full picture of their data. The data system we implement at Friday overcomes many data tracking hurdles to show you the true success of your results.
Direction
Build a roadmap that will set realistic goals and objectives aligned to your mission. This will guide your decision-making and resourcing.
Customer
Uncover powerful new insights into the needs of your customers that will give you a significant competitive advantage.
Measure Success
Your strategy will set specific targets that enable you to measure progress and success, keeping teams focused and motivated.
Our results speak for themselves
Our Strategy Team
Meet Friday's Strategy team, who are passionate about working with progressive organisations to understand their customers and build strategies that drive growth.
Graham Carroll
Co-Founder, Head of Strategy
Gavin Duff
Head of Digital
Richard Lawton
Senior Performance Marketing Manager
Elton Tsang
Digital Marketing Specialist
