Author: Gavin Duff
No, SEO is Still Not Dead.
If I read one more article proclaiming that AI will kill SEO, I’m going to […]
Echo Chambers: The Argument for Awareness Campaigns
Digital marketing often traps us within ‘echo chambers’, knowingly or not. ‘Echo chambers’ are spaces […]
The Crucial Role of UX in Digital Marketing
User Experience (UX) is a fundamental component of a successful digital marketing strategy. And rightly so.
A New Way to Search: Google’s Generative AI
In the ever-evolving world of SEO, AI has already played a pivotal role in transforming various aspects of how we search. Google in particular have been at the forefront of utilising AI to enhance user experiences, improve search quality, and support the discovery of relevant information.
Should you use ChatGPT to create your blog posts?
If you use ChatGPT to write your blog posts then you’re turning up to a gunfight with a knife. AI should not fuel your content strategy.
Advertising, Privacy and Everyday Life in the Metaverse
When it comes to the metaverse there is a lot to unpack, so bear with me here… Yes the metaverse is intriguing, but it’s not a new concept.