Driving Greater Value for an Innovative Car-Buying App

Sweep is the new way for people to buy and sell cars in Ireland. Set up by two friends, Conor and Shane, the app helps make the process of buying or selling a car faster and easier. Friday helped the Sweep team to position their product in a competitive space and it now sits in the Top 5 downloaded apps in its category.

Expertise Applied

Digital Strategy Creative Design Copywriting Google Ads & PPC

Data & Analytics Social Media Marketing Search Engine Optimisation Tracking

Key Achievements

Top 5downloaded app in its category

-50%below benchmark Cost Per Installs

+900%increase in market share

The Challenge

Sweep was founded to combat some of the issues which arise when potential customers are searching for cars to buy online. While the car buying process rarely results in love at first swipe, Sweep set up their app to work along the same lines as Tinder: like what you see, swipe right; if not, swipe left. In a busy market, how could they differentiate? How could they target the right audiences to educate and convert them?

The Challenge

The Solution

We set about working closely with the Sweep team to discover and understand the market and audience intent, and presented a direction and solution that we felt could have a big impact. We established the right positioning for the product in a competitive space and created a tone of voice and brand toolkit. This creative application was applied across web, social, and digital strategy and advertising.

"Above all, Friday deliver real value for Drive Inc in terms of conversion and the results speak for themselves. We have learned so much from their team and have a brilliant working relationship."

Shane EnnisCo-Founder | Sweep