Helping Starbreeze to Define a New Era of Gaming
Starbreeze Studios, a Swedish gaming company renowned for their FPS game title Payday, approached Friday during their brand re-positioning exercise. They required a new website that would have an updated focus, primarily targeting key audiences, while incorporating a refreshed tone of voice and updated branding.
Key Achievements
The Challenge
Starbreeze has undergone significant transformations both as a company and a brand in recent years. However, their current website remained outdated, failing to effectively represent the brand, its work, culture, vision, and goals.
This deficiency has made it more difficult to attract talent and forge partnerships, consequently impeding opportunities for growth.
The Challenge
Starbreeze has undergone significant transformations both as a company and a brand in recent years. However, their current website remained outdated, failing to effectively represent the brand, its work, culture, vision, and goals.
This deficiency has made it more difficult to attract talent and forge partnerships, consequently impeding opportunities for growth.
The Solution
To shift audience perceptions, we revamped Starbreeze's website to reflect its unique edge and personality. Working closely with their team, we gathered user insights and tailored the design to meet the needs of their key personas.
We focused on streamlining the information architecture and user journey, embedding Starbreeze's vibrant culture throughout.
Built on headless WordPress, the site excels in core web vitals and perceived performance, significantly enhancing user experience.
"It's awesome to see the result, looks great, and it's a joy to have something that is anchored in the current state of the business, and also ready to support our future."
