Putting sustainability up front for the biggest name in fruit
Fyffes, a leading global importer and distributor of tropical produce, employs over 10,000 people across 12 countries. Headquartered in Dublin, Fyffes is committed to planetary stewardship, working with growers, communities, and consumers to deliver sustainably-grown, fresh produce, enriching lives worldwide.
Key Achievements
The Challenge
Consumers and stakeholders expressed interest in understanding the product's origin, the 'farm to table' journey, and Fyffes' commitment to its workers. They also wanted to learn about Fyffes' adherence to UN Sustainable Development Goals and their standards in environmental, social, and governance practices.
The Challenge
Consumers and stakeholders expressed interest in understanding the product's origin, the 'farm to table' journey, and Fyffes' commitment to its workers. They also wanted to learn about Fyffes' adherence to UN Sustainable Development Goals and their standards in environmental, social, and governance practices.
The Solution
By working closely with the Fyffes team across the globe, we developed a clear communications strategy and new brand proposition. This fresh tone of voice and brand toolkit included creative treatment which brings new life to the Fyffes blue logo – the oldest fresh produce logo in the world.
All this was fed into a new, highly visual and engaging website and suite of brand and communications collateral that tells the story of Fyffes and their commitment to stewardship for the planet.
"Friday’s process involves establishing a deep understanding of audience needs, then balancing creativity and accessibility of content for the user. It is a pleasure to work with their team, and we are all very proud of the results."
See our work
www.fyffes.com
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