Optimising Google Ads for a Leading Travel Client
Camino Ways is a leading travel service specialising in organising walking and cycling tours along the Camino de Santiago routes. Known for their expertise and personalised service, Camino Ways offers a variety of tour packages catering to different needs and preferences of travellers from around the world.
Key Achievements
The Challenge
Camino Ways approached us with the challenge of optimising their Google Ads campaigns. They had previously managed these campaigns internally and had worked with other agencies with mixed success. The primary objective was to eliminate wastage in their ad spend and significantly improve their conversion rate and overall conversions.
The Solution
To address Camino Ways’ challenges with their Google Ads campaigns, we implemented a comprehensive optimisation strategy. This involved a thorough audit of their existing campaigns to identify areas of wastage and opportunities for improvement. We restructured their ad groups, refined targeting, and optimised ad copy to ensure maximum relevance and engagement.
Our approach included detailed keyword research to identify high-intent search terms and negative keywords to reduce irrelevant traffic. We also implemented advanced bidding strategies and continuous performance monitoring to ensure optimal ad spend and return on investment.
The Solution
To address Camino Ways’ challenges with their Google Ads campaigns, we implemented a comprehensive optimisation strategy. This involved a thorough audit of their existing campaigns to identify areas of wastage and opportunities for improvement. We restructured their ad groups, refined targeting, and optimised ad copy to ensure maximum relevance and engagement.
Our approach included detailed keyword research to identify high-intent search terms and negative keywords to reduce irrelevant traffic. We also implemented advanced bidding strategies and continuous performance monitoring to ensure optimal ad spend and return on investment.
"Absolutely thrilled with the exceptional service provided by Friday, our digital marketing agency! Their team of experts have exceeded all our expectations, delivering superb results that have been instrumental in boosting our online presence. The standout aspect for me has been their unparalleled customer service."
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