UX Research

User Research is the key to revealing opportunities

UX design is driven by data, not opinions. Our team carries out user research to challenge and validate assumptions, this ensures solutions are based on what your customers want, not what we think they want.

There is no ‘one size fits all’ approach to UX research. Using multiple research methods, we uncover users’ needs, challenges, frustrations, and motivations to find the opportunities.

Related Expertise

User Testing Data & Analytics UX Audits User Experience Accessibility

Benefits

De-risking the process

Our design decisions have their foundations in real user data help reduce development risks by identifying pain points early - optimising time, effort and resource allocation while ensuring the final product meets or exceeds user expectations.

Our research-led UX design strategy optimises for conversion and engagement, reducing your cost per acquisition.

UX Techniques

User Surveys
User Interviews
Usability Testing
Clickstream Analysis
Data Analytics
A/B Testing
Card Sorting
Tree Testing
Persona Development
Journey Mapping
Eye Tracking
Task Analysis

Results

Enhance Satisfaction and Boost Conversions

User research ensures a smoother, more intuitive experience that makes it easier for users to navigate, find information and meet their goals. The result is higher satisfaction and engagement. This reflects on your brand.

Why spend your marketing budgets driving users to a website or app that doesn’t convert? Our UX research will boost conversion rates, ultimately enhancing overall business performance and customer loyalty.

Higher Conversions
Effective UX research can increase conversion rates by up to 400%
Lower Costs
Investing in UX ensures users convert, leading to a 20-50% reduction in cost per acquisition
More Productivity
Investing in UX research early can reduce development costs by up to 50%