User Testing

See how the rubber hits the road

In usability testing, we observe real users as they navigate your website or app, completing a series of tasks to pinpoint where they struggle and where they steer smoothly. This insight helps us identify their habits, expectations, pain points, and needs, ensuring your digital space is intuitive and user-friendly.

Related Expertise

UX Research UX Audits Information Architecture User Interface Design Data & Analytics

Benefits

A Smooth Journey to the Finish Line

Observing your customers interact with your product from early development to launch offers huge benefits. We can spot issues early, streamline development, and sidestep costly redesigns. It's a comprehensive strategy that sharpens your product at every turn, boosting both user satisfaction and conversions.

Outcomes

Uncover user needs
Identify user behaviours
Resolve pain points
Optimise user flows
Increase user satisfaction
Improve user engagement
Strengthen quality assurance
Boost conversion rates
Increase growth
Long-term cost savings

Results

Steering Projects towards Success

User testing is an essential phase on the road to project success. It’s cost-effective and straightforward—no need for labs or white coats. This approach ensures a smooth journey, validating the design to reduce risk and costs, guiding us toward superior outcomes and greater value for our clients.

Market Ready
Products developed with ongoing user testing are 75% more likely to meet market needs upon release.
Customer Satisfaction
Usability testing often results in a 90% improvement in user satisfaction scores.
Reduce Support Costs
Implementing usability testing feedback can reduce support costs by up to 70%.

"The conduct and output of the research was excellent, and will help guide future improvements. Throughout the whole process I found everyone at Friday to be patient, professional, and responsive. I will gladly work with them again."