Information Architecture

Details matter. How you arrange them does too.

Information Architecture (IA) shapes how content, pages and data are structured, making it straightforward and intuitive for users to navigate products or systems. It’s all about organising the chaos into clear paths, ensuring users can find exactly what they need intuitively, making every interaction smooth and every task easy to complete.

Related Expertise

UX Research UX Audits User Testing User Interface Design Data & Analytics Accessibility

Benefits

Less Searching, More Finding

A well-designed Information Architecture boosts efficiency, improves user satisfaction, and increases conversions by guiding users to the right content swiftly. It smooths out the digital experience, making sure users spend less time searching and more time achieving.

Outcomes

Improved Navigation
Increased Conversions
Reduced Frustration
Faster Task Completion
Higher User Satisfaction
Lower Bounce Rates
Better Accessibility

Results

Direct Paths to Improved Performance

Streamlining user experiences with a well thought out information architecture, increases user satisfaction, boosts conversion rates, and reduces support inquiries. It makes for more meaningful interactions between the user and the product—ultimately driving better overall performance and customer loyalty.

Increased Conversion Rates
Websites with effective Information Architecture see conversion rates increased by up to 400%
Higher Return Visits
Websites with well intuitive Information Architecture see a 50% higher rate of return visits
Decrease in Bounce Rates
Well-designed Information Architecture can reduce bounce rates by up to 30%

"A superb company to work with, we engaged Friday for support and guidance on our User Interface design and website infrastructure and user flows. Professional, experienced and expert at all times."