Tracking

Empower Your Business with Precise Data Insights

At Friday, we understand that effective digital marketing is built on accurate and actionable data. That’s why we ensure that every client is equipped with the best tracking tools and techniques available.

We set up Google Analytics 4, Google Search Console, Google Tag Manager and server-side tracking for all clients, providing a solid foundation for data collection and analysis. We are a Stape partner and our team of data analysts and marketers collaborates closely to ensure that your tracking setup is optimised for your unique needs.

Related Expertise

Search Engine Optimisation Google Ads & PPC Data & Analytics UX Research

Benefits

Privacy Focused Tracking

Effective tracking is essential for understanding user behavior, optimizing marketing strategies, and driving business growth. Our comprehensive tracking services are designed to provide accurate data collection, offering advanced insights through tools like Google Analytics 4. This allows for a deeper understanding of user interactions across devices and platforms.

In addition, we offer robust solutions for search performance monitoring with Google Search Console and flexible tag management through Google Tag Manager, simplifying updates and reducing the need for developer intervention. Our server-side tracking enhances privacy and security, ensuring reliable data collection even in the face of ad blockers, while providing more control over your data and improving load times.

Techniques

Server-Side Tracking
Google Analytics 4
Google Search Console
Google Tag Manager
Behavioural Analytics
Audience Research
Conversion Tracking
Funnel Analysis
Reporting

Results

We’re Always Watching, So You Don’t Have To

We don’t just set up your tracking tools and leave it at that. Our team continuously monitors and optimises your tracking setup, ensuring that you get the most accurate and actionable insights possible. This allows you to make informed decisions, optimise your marketing efforts, and achieve significant growth.

+20% increase
in conversion rates due to better insights
-90% reduction
in tracking errors
+30% increase
in data accuracy and security

"Once again, our expectations were exceeded. DublinTown's collaboration with the Friday team is a real partnership and a delight. Their professionalism, communication, and dedication to delivering a top-notch results is outstanding."

Clyde CarrollDirector of Marketing & Communications, Dublin TownSee Project

Our Work

Our results speak for themselves

A fashion model and a mobile phone showing the Peter Mark UI

+28% in Online Sales

+140% increase in SEO visibility

+150% increase in leads

Meet the team

Our tracking experts are a dynamic mix of data analysts and digital marketers who collaborate closely to ensure your business gets the most out of every data point. With deep expertise in tools like Google Analytics 4, Google Search Console, and Google Tag Manager, as well as advanced server-side tracking.