Team Friday
Graham Carroll
Co-Founder, Head of StrategyWith over 20 years of experience in marketing and digital strategy, Graham guides our talented digital team in crafting successful, human-centred campaigns for a diverse client base.
He leads the commercial growth of the agency. and is a regular lecturer, speaker and contributor on the topics of digital strategy, UX design and data privacy.
Dave Jackson
Co-Founder, UX DirectorAs a founding director of Friday Agency, and with over two decades of experience in the digital landscape, Dave combines a background in visual design with deep expertise in UX research, design, and project delivery. He is driven by a passion for creating simple, meaningful, and effective user experiences.
Dave holds a master level qualification in UX, further enhancing his ability to create research-driven strategies that challenge assumptions and foster a deep understanding of user behaviour. By building empathy and focusing on real user needs, he excels at turning complex challenges into intuitive, enjoyable experiences.
In addition to his work at Friday, Dave has been a senior mentor in the UX Tree Mentorship Program for the past three years, helping to shape and guide the next generation of UX professionals.
Gavin Duff
Head of DigitalFor two decades, Gavin has defined effective digital marketing strategy, SEO, PPC, display, content, e-commerce, data analytics, conversion rate optimisation, and social media direction for businesses multinationally and across all sectors.
He is also a known conference speaker, lecturer for Trinity College Dublin, podcast guest, media source, guest blogger and many other things in the area of digital marketing. He also holds a Dip. in Cyberpsychology, as well as AI and Machine Learning, and is a member of the Psychological Society of Ireland.
Richard Lawton
Senior Performance Marketing ManagerRichie bridges the gap that often exists between Sales and Marketing teams with a wealth of experience in both areas across verticals including High Finance, Healthcare and many more.
A strong advocate of making data driven marketing decisions, combining performance marketing with data analytics to deliver a clear ROI for clients.
Karen O’Sullivan
UX DesignerKaren is a UX designer here at Friday and an advocate for creating meaningful interactions between users and digital products. In her spare time, she can be found passionately arguing with inanimate objects about their usability.
Karen's Blog PostsBrian Whelan
UX DeveloperBrian is a UX Developer here at Friday. He is passionate about all things web development, in particular the latest in frontend coding, performance and accessibility standards.
Brian's Blog PostsElton Tsang
Digital Marketing SpecialistElton is an SEO and Digital Marketing Specialist at Friday Agency, known for his keen ability to analyse websites in ways that others might find challenging.
Elton's Blog PostsIsha Kulkarni
UX DesignerIsha is a UX/UI designer at Friday who likes to bring fresh ideas and a passion for creating simple, user-friendly experiences. With a curious mindset and a drive to keep learning, she enjoys collaborating with teams and exploring new ways to push creative boundaries. Her focus is on crafting designs that not only look great but also make a real impact.
Valeria Vega
UX DesignerValeria is an end-to-end UX/UI designer and a team player, believing that the best products are born from collaboration and shared passion. Her biggest drive is to deliver something that truly contributes to people and the company. She’s committed to excellence, always striving for the highest standards.