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Team Friday

Graham Carroll

Co-Founder, Head of Strategy

With over 20 years of experience in marketing and digital strategy, Graham guides our talented digital team in crafting successful, human-centred campaigns for a diverse client base.

He leads the commercial growth of the agency. and is a regular lecturer, speaker and contributor on the topics of digital strategy, UX design and data privacy.

Graham’s Blog Posts

Dave Jackson

Co-Founder, UX Director

As a founding director of Friday Agency, and with over two decades of experience in the digital landscape, Dave combines a background in visual design with deep expertise in UX research, design, and project delivery. He is driven by a passion for creating simple, meaningful, and effective user experiences.

Dave holds a master level qualification in UX, further enhancing his ability to create research-driven strategies that challenge assumptions and foster a deep understanding of user behaviour. By building empathy and focusing on real user needs, he excels at turning complex challenges into intuitive, enjoyable experiences.

In addition to his work at Friday, Dave has been a senior mentor in the UX Tree Mentorship Program for the past three years, helping to shape and guide the next generation of UX professionals.

Dave’s Blog Posts

Gavin Duff

Head of Digital

For two decades, Gavin has defined effective digital marketing strategy, SEO, PPC, display, content, e-commerce, data analytics, conversion rate optimisation, and social media direction for businesses multinationally and across all sectors.

He is also a known conference speaker, lecturer for Trinity College Dublin, podcast guest, media source, guest blogger and many other things in the area of digital marketing. He also holds a Dip. in Cyberpsychology, as well as AI and Machine Learning, and is a member of the Psychological Society of Ireland.

Gavin’s Blog Posts

Shane Brennan

Senior UX Designer

Shane is a usability enthusiast with a belief that things can be both intuitive and beautiful at the same time. Continuously learning and currently moving pixels (among other things!) at The Friday Agency.

Shane’s Blog Posts

Richard Lawton

Senior Performance Marketing Manager

Richie bridges the gap that often exists between Sales and Marketing teams with a wealth of experience in both areas across verticals including High Finance, Healthcare and many more.

A strong advocate of making data driven marketing decisions, combining performance marketing with data analytics to deliver a clear ROI for clients.

Richie's Blog Posts

Karen O’Sullivan

UX Designer

Karen is a UX designer here at Friday and an advocate for creating meaningful interactions between users and digital products. In her spare time, she can be found passionately arguing with inanimate objects about their usability.

Karen's Blog Posts

Brian Whelan

UX Developer

Brian is a UX Developer here at Friday. He is passionate about all things web development, in particular the latest in frontend coding, performance and accessibility standards.

Brian's Blog Posts

Elton Tsang

Digital Marketing Specialist

Elton is an SEO and Digital Marketing Specialist at Friday Agency, known for his keen ability to analyse websites in ways that others might find challenging.

Elton's Blog Posts

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