A half-brief scrawled on a dusty parchment will keep your business in the grave. A good marketing strategy must nail-down your business goals and detail the problems your customers face.

Content is the life blood of your digital strategy - it is your marketing's last opportunity for creativity! Original, informative content starts conversations on social media and helps build your search rank.

Don‘t be afraid to be creative. Avoid inducing your audience into a coma by creating original content that demands attention. Don‘t play it safe. Boring characters are always first to die in the movies!

Your audience aren’t zombies, they’re alive and kicking so connect with them before they become the undead. Communication is key, but don‘t oversell or your audience will turn away like a vampire from a crucifix.

Don‘t alarm your audience! Simplicity and consistency are the best weapons against UX zombies. Make sure your users feel in control and they'll have a thrilling time.

Failing to track customers across all channels loses your business valuable info about audience preferences and behaviours, and can lead to a poor customer experience.

You get what you put in. If your budget is more trick and less treat, well, you'll get what you pay for. Your budget is your strategy written in terms of costs so your investment should be relative to your ambition.